Homestake Capital teams up with Pure Energy Cycling to promote youth cyclocross racing
The Monmouth County-based boutique investment firm supports and invests in healthy living choices and opportunities that promote youth development.
BRIELLE, NJ – In an effort to engage the community in healthier living opportunities through cycling, Homestake Capital, LLC (“Homestake”), a boutique real estate investment firm in Monmouth County, NJ, has teamed up with Pure Energy Velo, a 501(c)(3) non-profit organization, whose mission is to advocate cycling among the youth and the community through ongoing education, proper bicycle maintenance and safety, competitive mentorship and cycling events.
“Homestake Capital is proud to support the community by investing in healthy living choices and opportunities that promote youth development,” Michael J. Kokes, Managing Principal of Homestake. “Pure Energy Velo does this and so much more to advocate for our youth.”
The nonprofit was born out of a local bicycle shop in Lambertville, NJ. Three years ago, Arounkone Sananikone left his career as a chemical engineer and executive business development manager to start a small bike shop (Pure Energy Cycling) that focused on world class service and equipment. The shop has since grown into competitive cycling and management, resulting in Olympians and National Champions. The continuing evolution of Pure Energy Cycling is what eventually led to the creation of Pure Energy Velo.
Pure Energy Velo connected with Homestake Capital in 2017 during its cyclocross bicycle race known as HippoCross. “We created a dedicated bicycle course for kids at the event, and Michael brought his son,” said Sananikone. “The family/community connection was exactly our intent and that’s how our bond was initiated.”
Since the HippoCross event in 2017, Kokes reached out to Pure Energy Velo to learn more about the race and the foundation’s mission. “Michael shares a similar vision of healthier living through cycling, and building a stronger community through that,” said Sananikone.
Homestake was instrumental in sponsoring HippoCross by providing the event director at Pure Energy Velo with critical feedback about how to improve the race course and kids zone, and followed-up with a financial contribution that helped defray the intense cost of the event.
“Homestake Capital actively supports and participates in community events that invest in healthy living choices and youth development,” said Sananikone. “Moreover, Mike is willing to roll up his sleeves and help when needed.”
“Its not often that a company will do so much for the community on so many levels,” Sananikone continued. “Homestake Capital is one of those companies that exceeds the standard business model. They are not only focused on providing resources for building a better home, they are intensely focused on building a better community. Looking to the future, we hope that we can organically grow together and strengthen our partnership through charitable initiatives.”
About Homestake Capital, LLC
Homestake Capital, LLC, a boutique real estate investment firm located in Monmouth County, New Jersey, is focused on providing direct investment and non-traditional lending to residential and commercial developers. Homestake further adds value by providing development and building experience to the sponsor or borrower. Homestake’s unique niche is providing capital for projects that are too big for one investor, but too “small” for a traditional institutional investor. To learn more, visit https://homestakecapital.com.